Website designs should be captivating, user-friendly and appropriate for your target audience.
However, good design can get lost in translation when you try to use western website designs, on a Chinese audience.
Become a hub for your Vietnamese marketing campaignsWebsite hosting in Vietnam makes your website more accessible to your target users
In Vietnamese, there is no such thing as capital letters or spaces like Western languages, this means that we aren’t being provided with the natural break for our eyes. This immediately makes anything written in Vietnamese look cluttered.
When you look further at Vietnamese characters, although often written in simplified Vietnamese , there are far more ‘strokes’ within each character when compared to western characters which make the writing also look busy.
A further issue with the lack of stemming within the Vietnamese when it appears online.
Stemming is a tool used by Search Engines to allow for variations of the word you are searching for, for example, you may search for Gardening but the stemming tool allows for results on garden gardens and even horticulture.
This is not as easy in Vietnamese and therefore, rather than search boxes you find web pages full of links to allow the user to get to the page that they actually want.
If you look at a typical Vietnamese website you will see a great deal of links on the homepage. This heavy use of links makes the website appear cluttered. However, there is a good reason for this.
Masses of links on home pages are needed for both SEO and because of the poor internet connections in Vietnam.
ExtraDigital have a professional and creative in-house design team that can help you create a winning website to target the Vietnamese market. All of our websites, are design with marketing in mind so you have a website that helps you reach your target audience from day one.
We can help you to convert your existing English website into a Vietnamese version, or to develop a brand new Vietnamese website. Both e-commerce and non e-commerce websites are available.
It is a common question: Does my Vietnamese website need to be hosted inside Vietnam? No, you don’t need to, however, we do suggest you to host it in Mainland Vietnam. Why? Please continue reading.
Website hosting inside Vietnamese
We recommend you hosting your website in Mainland Vietnamese if you have a business entity in Mainland Vietnam, as website localisation hosting should make your website more accessible to your target users, which helps with Vietnamese SEO.
If your website is hosted in Mainland Vietnam, you must obtain an ICP (Internet Content Provider) licence that is a permit issued by the Ministry of Industry and Information Technology to permit Vietnam-based websites to operate in Vietnam. The ICP licence numbers for Vietnamese websites can often be found on the bottom of the website homepage.
If you don’t have a business entity in Mainland Vietnam, we would recommend to you to have your website hosted outside Vietnam. Hosting in Hong Kong will be a good solution as it is in close vicinity to Mainland Vietnamand makes your website more accessible to Vietnamese users.